an a cappella mashup

If you haven't been able to settle on a wedding song yet, may I suggest this?

branding | the poor porker

I'm thrilled to share the first of several pieces representing the new brand identity I'm doing for my favorite lifestyle company, The Poor Porker. Owners Jarrid Masse and Robyn Wilson trekked across the United States from LA to Lakeland, Florida to open a beignet...

laser-engraved nori

Apparently there's not the same market for Nori that there once was. Umino Hiroyuki decided to do something about that and created this gorgeous laser-engraved seaweed. Some of the patterns look so delicately intricate that I can't imagine making Makizushi with these....

video | the life of Pentagram

I got into this business because of my love for the storytelling. Setting expectations and creating excitement around a wedding or birthday is a huge thrill. I'd be remiss if I said I didn't love the design, though. That's why I love this video of the history of...

bright idea | bridesmaid dress quilt

Because even a the most fashionable bridesmaid dress stands a very small chance of making it into a woman's rotation, there's this. For $295, Kathy Carrier of Uncommon Goods will turn your bridesmaid dress(es) into a gorgeous quilt; one that stands a much better...

sound advice

“If at first, the idea is not absurd, then there is no hope for it”                                                                            -Albert...

the album – our world-domination project

On facebook and twitter, I've mentioned a lot about the project for world-domination I've been working on with Matthew R Photo.  Here it is. It's a wedding album unlike most you've ever seen. It's certainly not for every bride, but it's perfect for some. Far better...

a traveler’s journal | the album

As it turns out, you can judge a book by its cover. A lot of the wedding albums on the market today leave me cold.  Many of them  don't reflect the sacred experiences, a signpost near the beginning of a great journey, that their pages capture. My friend Matt tells...

hipster what?

Have you seen Hipster Branding? It's a neat little tumblr (only 21 posts as of now) that reimagines the logos of well-known companies under the tagline Holding up a mirror to the artsy community. Frankly, a couple of them are pretty uninspired and  derivative (it's...

hand eye

If you've been paying attention around here, you'll know how much emphasis I place on story. I think it's important to tell a compelling story about yourself and and even more compelling story about your customers. Hand-Eye Supply has definitely done a great job of...

published | a locally-sourced wedding inspiration shoot

I'm proud to finally be able to share the fruits of some great friends' labor via this photoshoot, published at Eco-Beautiful Weddings. These amazing photos by Justin DeMutiis represent the beautiful idea of having a wedding or event whose food and decor are crafted...

local love | a storybook + citrus wedding invitation

I'm so thankful to be located in the middle of a region full of amazing wedding industry talent. There are so many great artists and vendors in the area that I'm proud to call friends. As I'm usually working with clients from other parts of the country, it was an...

on naming your products and your babies

I just came across The 8 Principals of Product Naming over at Fast Company and got to thinking about brand names in the wedding industry. Yes, the babies I'm referring to are the companies you put your blood, sweat and tears into (not the pooping and crying kind). The...

zarella and the wedding industry

I'm reading Dan Zarella's "Zarella's Heirarchy of Contagiousness" and it's got me thinking. The book is about the science of virality in marketing (at least that's my take). It contains some research-based assertions about the optimal days and times to unleash certain...

careful construction

I keep no secret of my love for men's fashion. I think there are so many parallels to the work that I do and so much of the language has been borrowed by my industry (bespoke, tailored...). I'm incredibly inspired by the care and detail that goes into the Louis...

tone on tone | marcus and jillian’s invitations

Sometimes things take teamwork. Marcus and Jillian's invitation was one of those things. This is a great example of how hand-drawn illustrations and lettering translate well to letterpress. These invitations were illustrated and lettered by the couple's wedding...

power of the pen | be careful how you address your wedding invitations

Often, when I show friends and family the latest invitation I'm working on, one of their first reactions is "they'll deliver this?" to which I confidently reply "sure they will!" It's easy to take for granted the incredible feat of delivering documents across the...

illustrator’s elephant’s | fred’s business cards

My friend Fred is a great illustrator. He's developed some wonderful characters for children's books, including these adorable elephants. Fred asked me to render this image in a three-color letterpress business card and I'm thrilled with the results! The first run was...

so much style

I just saw Jenny Craig's new logo on Brand New. She now wants to go by "Jenny" and has a new logo that reminds me of a certain wedding photographer. She's so sweet even Jenny couldn't...

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