published | a locally-sourced wedding inspiration shoot
I'm proud to finally be able to share the fruits of some great friends' labor via this photoshoot, published at Eco-Beautiful Weddings.
on naming your products and your babies
I just came across The 8 Principals of Product Naming over at Fast Company and got to thinking about brand names in the wedding industry. Yes, the babies I'm referring to are the companies you put your blood, sweat and tears into (not the pooping and crying [...]
what straight razors and fountain pens have to do with the wedding industry
This morning, I did something most people would never even consider doing. I put three inches of incredibly sharp, cold steel to my face and attempted my first shave with a straight razor. My wife thinks I'm nuts and I'm sure some of my friends are secretly thinking [...]
zarella and the wedding industry
I'm reading Dan Zarella's "Zarella's Heirarchy of Contagiousness" and it's got me thinking. The book is about the science of virality in marketing (at least that's my take). It contains some research-based assertions about the optimal [...]
careful construction
I keep no secret of my love for men's fashion. I think there are so many parallels to the work that I do and so much of the language has been borrowed by my industry (bespoke, tailored...). I'm incredibly inspired by the care and detail that goes into the [...]
