Inside Jokes From the Outside

About a year ago, this video hit my facebook feed pretty hard. Tom Macaluso 2015 Silver Award Video Uncensored from Deeb Studios on Vimeo. Almost everyone I know in the advertising world (admittedly not as many people as I'd like) was sharing it and bumping chests...

What the Queen’s Party Planner Has to Say About Invitations

For some couples, their wedding is the most structured ritual in which they'll ever take part. For others, it might be one of many. And then there's royalty. People for whom every day is ritual. And the Queen's cousin, Lady Elizabeth Anson, is there to create...

How to Make Your Wedding Meangingful

Wow. Every. Single. Time. This video gets me all teary-eyed. Without fail. It's just freaking beautiful. You know why? Because it celebrates culture. It celebrates the couple. It celebrates their family and friends. It's not some freaking trend. It's not something...

For Pete’s Sake!

  Don't blame them. They probably don't know any better. OK, let me back up for a second. I want to be the best I can be. For my family. For my clients. For myself. And part of being the best me I can be involves being engaged in the moment. I'm not very good at it....

The Mark of a Professional

There's a particular facebook group I'm a part of - it's full of "creatives" and sometimes it drives me nuts. It drives me nuts because many of the members, particularly newer members, have a hard time understanding the value of creative work. Not only do they...

Why Can’t We Just Work on Planning a Wedding?

I had the rare luxury of having an in-person meeting with a potential client this week. It was awesome! I mean, Skype and Google Hangouts do a pretty stellar job of breaking down the distance issues, but it's always fun to actually hang with clients. To top it off,...

Creative: Are You Fooling Yourself?

I know a lot of creatives - graphic designers and makers and the like - who love the stereotypes of the right brain. They're night owls and disorganized. They create in a frenzy and seek the muse constantly. It's a romantic life. And I think it might be complete crap....

We Just Got Engaged – Now What?

It was winter and we were young and hopelessly romantic. I made a day of it. Lunch and a matinee performance of The Cleveland Orchestra's Christmas concert. I couldn't have asked for a more beautiful setting. She knew I had the ring, but what she didn't know was that...

Design Debate

I recently had the pleasure of seeing Aaron Draplin speak (a few times in one day). It confirmed to me that he's a designer of integrity and generosity. It was an incredibly motivating, humbling experience and I'm daily working on the lessons I learned. And, while...

Our Instagram

So, Instagram finally announced support for multiple accounts! I've been waiting for this day for a while. You might notice, I've divided this website into three distinct parts - Weddings (+social), Corporate, and Letterpress. For the most part, our clients fall into...

Wedding Trend Alert | Upscale Wood

You may have noticed that I don't really care for trends. I believe a couple should celebrate their big day in the way that best represents who they are as people and as a couple. However, when something I love gets a moment in the sun and couples are able to see more...

As Seen In | Celebration Society

I adore Heather Vreeland's update of her wedding magazine. Occasions Magazine became The Celebration Society and got some posh new clothes to step out into the world in. I recently sat down with Lindsay from The Celebration Society to talk about A Fine Press and what...

Do You Sketch?

Earlier this week, I had the opportunity to learn from Aaron Draplin. I enjoyed his speaking fiasco, but really dug the meat of two Q&A's he presented. I could probably write for a month on the things I learned, but one of my greatest takeaways was that I'm not...

A Lesson From The World’s Coolest Wedding Cake

By now, you've likely seen it. I hope you have. The Cake Seen 'Round The World. Rachael Tuefel of Intricate Icings made what I think might be the most stunning cake I've ever seen. From one side, it's the simplest of three-tiered cakes. No decorations. No frills....

Lessons from Aaron James Draplin

I have to admit something to you. It's kind of embarrassing, but I need to get it off my chest: Yesterday, I was a total fanboy. I don't know about you, but I didn't come to graphic design "honestly." I fell into it while I was pursuing something completely different....

It’s That Time of Year

It's engagement season. You know how I know? This infographic is getting repinned daily. It's a timeline of when to send your wedding invitations and save-the-dates. The thing I didn't include: timelines for engaging your stationer. That's because every stationer...

Why You Can’t Always Trust Your Graphic Designer

A few months ago, I got a quote request from a company that I was really eager to work with. It was a well-known brand that fit the profile of my ideal client and I was so excited. But whatever smile that first contact brought me quickly faded. The project was...

On Breaking Traditions

If I could distill a couple decades of learning music into one principle, it would be this: [no_blockquote text="If you're going to break the rules, you have to understand them first." text_color="" title_tag="h2" width="" line_height="" background_color=""...

Little Ways to Reinforce Your Brand

So, you've either learned to say "no" when the client asks to make the logo bigger or you've culled those clients from your list altogether. People are starting to get it - there's too much noise and shouting louder doesn't get you noticed more (or at least not for...

What Happens When You Don’t Practice What You Preach

Experimentation is an iterative process. Rarely does the first version work. Sometimes it's two, or five, or seventeen times. Maybe it's even Edison's infamous 1,000 attempts. Part of the iterative process is testing. Testing at every stage. And it's something I do a...

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