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Mar 19 2012

a traveler’s journal | the album

As it turns out, you can judge a book by its cover.A lot of the wedding albums on the market today leave me cold.  Many of them  don't reflect the sacred experiences, a signpost near the beginning of a great journey, that their pages capture. My friend Matt tells some beautiful stories. He captures the soul of some very lovely and inspiring events. We were discussing one day the need to share with his clients an album...

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Mar 16 2012

hipster what?

Have you seen Hipster Branding? It's a neat little tumblr (only 21 posts as of now) that reimagines the logos of well-known companies under the tagline Holding up a mirror to the artsy community. Frankly, a couple of them are pretty uninspired and  derivative (it's parody, after all), but a couple stand out as pretty inspired. Here's a sampling:Have you noticed the shift to cleaner, simpler branding lately? To branding that enhances the story instead of shouting...

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hand eye

If you've been paying attention around here, you'll know how much emphasis I place on story. I think it's important to tell a compelling story about yourself and and even more compelling story about your customers. Hand-Eye Supply has definitely done a great job of that with this. Hand-Eye is the company that made my new printing apron and, as it seems, I've been placed on their fine mailing list. You can imagine my delight when this arrived...

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published | a locally-sourced wedding inspiration shoot

I'm proud to finally be able to share the fruits of some great friends' labor via this photoshoot, published at Eco-Beautiful Weddings. These amazing photos by Justin DeMutiis represent the beautiful idea of having a wedding or event whose food and decor are crafted from locally-sourced growers. Seeing as we're based in Florida, citrus and strawberries made perfect sense!Please visit Eco-Beautiful Weddings for more information on this fun shoot and our Portfolio for more images of...

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Mar 11 2012

local love | a storybook + citrus wedding invitation

I'm so thankful to be located in the middle of a region full of amazing wedding industry talent. There are so many great artists and vendors in the area that I'm proud to call friends. As I'm usually working with clients from other parts of the country, it was an absolute treat to work with some great artists on a locally-sourced inspiration shoot.For this photo shoot, I created a storybook wedding invitation, bound in a...

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on naming your products and your babies

I just came across The 8 Principals of Product Naming over at Fast Company and got to thinking about brand names in the wedding industry. Yes, the babies I'm referring to are the companies you put your blood, sweat and tears into (not the pooping and crying kind). The tips range from the obvious (Make it Memorable) to the quixotic (Say it Loud), but there are some real gems in there. Two of my favorites are...

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Feb 28 2012

What Straight Razors and Fountain Pens Have to Do With the Wedding Industry

This morning, I did something most people would never even consider doing. I put three inches of incredibly sharp, cold steel to my face and attempted my first shave with a straight razor. My wife thinks I'm nuts and I'm sure some of my friends are secretly thinking the same thing. This new endeavour is probably not much of a surprise to most people that know me. I'm a bit different than most. You can usually find...

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zarella and the wedding industry

I'm reading Dan Zarella's "Zarella's Heirarchy of Contagiousness" and it's got me thinking. The book is about the science of virality in marketing (at least that's my take). It contains some research-based assertions about the optimal days and times to unleash certain things (blog posts, tweets, etc) in order to produce the best results. A lot of what Zarella suggests reflects the behavior of 9-5ers. I'd much prefer to reach wedding planners and other event-types who...

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Feb 03 2012

tone on tone | marcus and jillian’s invitations

Sometimes things take teamwork. Marcus and Jillian's invitation was one of those things. This is a great example of how hand-drawn illustrations and lettering translate well to letterpress. These invitations were illustrated and lettered by the couple's wedding planner, Laura Helm of Ashton Events. You might recognize that name from these business cards. We did a tone-on-tone theme, using a transparent white for the return address, a shimmery lavender for the RSVP envelopes and white and gold for...

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