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Jan 27 2016

A Lesson From The World’s Coolest Wedding Cake

By now, you've likely seen it. I hope you have. The Cake Seen 'Round The World. Rachael Tuefel of Intricate Icings made what I think might be the most stunning cake I've ever seen.From one side, it's the simplest of three-tiered cakes. No decorations. No frills. Nothing. Though it does happen to have stunning proportions.But, much like Gustavo Fring's death scene, a 180° change in perspective reveals a whole different scenario.Here's what you don't get to see from pictures...

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Jan 26 2016

Lessons from Aaron James Draplin

I have to admit something to you. It's kind of embarrassing, but I need to get it off my chest: Yesterday, I was a total fanboy. I don't know about you, but I didn't come to graphic design "honestly." I fell into it while I was pursuing something completely different.I've never attended a single class on color theory or the grid or typography. My teachers have been the work I love and interesting books and Aaron Draplin.I...

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It’s That Time of Year

It's engagement season. You know how I know? This infographic is getting repinned daily.It's a timeline of when to send your wedding invitations and save-the-dates.The thing I didn't include: timelines for engaging your stationer. That's because every stationer wants something different.As a general guideline, if you're doing custom stationery, give your stationer at least three months to develop your concept, design it, print it, assemble it, and get it shipped to you or prepped to mail. Of course,...

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Jan 15 2016

Why You Can’t Always Trust Your Graphic Designer

A few months ago, I got a quote request from a company that I was really eager to work with. It was a well-known brand that fit the profile of my ideal client and I was so excited.But whatever smile that first contact brought me quickly faded. The project was fully-spec'd. The graphic designer who had designed this company's stationery had taken the liberty of identifying the processes and - very specifically - the papers involved.The thing is -...

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Jan 13 2016

On Breaking Traditions

If I could distill a couple decades of learning music into one principle, it would be this:[no_blockquote text="If you're going to break the rules, you have to understand them first." text_color="" title_tag="h2" width="" line_height="" background_color="" border_color="" show_quote_icon="no" quote_icon_color="" quote_icon_size=""]I'm a big believer of stretching boundaries, but I think that the best way to do that is to know why they're where they are in the first place.That's why I was, frankly, frustrated to see this advice...

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Jan 11 2016

Little Ways to Reinforce Your Brand

So, you've either learned to say "no" when the client asks to make the logo bigger or you've culled those clients from your list altogether.People are starting to get it - there's too much noise and shouting louder doesn't get you noticed more (or at least not for the right reasons).But, for agencies and other ad-industry-types, the pendulum often swings too far. It seems we're often afraid of brand reinforcement.If you've swung too far, there's...

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Jan 08 2016

What Happens When You Don’t Practice What You Preach

Experimentation is an iterative process. Rarely does the first version work. Sometimes it's two, or five, or seventeen times. Maybe it's even Edison's infamous 1,000 attempts.Part of the iterative process is testing. Testing at every stage. And it's something I do a lot of.One of the tests I often encourage clients to do with pieces that will be mailed is to test mail one to themselves or someone they trust. It makes sure the postage is...

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Jan 05 2016

Making Sure Your Invitations Arrive

[no_blockquote text="If you're concerned about getting mail to your loved ones, the postal service recommends addressing all post with a sans-serif font, point size 10-12." text_color="" title_tag="h2" width="" line_height="" background_color="" border_color="" show_quote_icon="yes" quote_icon_color="" quote_icon_size=""]Yeah Right.Then again, I do love me some Futura Bold.I came across this piece by Smithsonian Magazine about how illegible mail actually gets where it's supposed to go. The WSJ wrote about the Remote Encoding Center in Salt Lake City a few...

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Handling the Unexpected

How do you handle the unexpected? I like to believe I thrive on change, but if I'm honest, I thrive on positive change.The not-so-positive stuff? It sucks.Like yesterday morning. I woke up to find my website - this website - all but paralyzed. It was there, but not even the patience of Job would be enough to sit through a pageload. In the end, the only viable choice was to nuke it and launch the new website I had...

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