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Jan 15 2016

Why You Can’t Always Trust Your Graphic Designer

A few months ago, I got a quote request from a company that I was really eager to work with. It was a well-known brand that fit the profile of my ideal client and I was so excited.But whatever smile that first contact brought me quickly faded. The project was fully-spec'd. The graphic designer who had designed this company's stationery had taken the liberty of identifying the processes and - very specifically - the papers involved.The thing is -...

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Jan 13 2016

On Breaking Traditions

If I could distill a couple decades of learning music into one principle, it would be this:[no_blockquote text="If you're going to break the rules, you have to understand them first." text_color="" title_tag="h2" width="" line_height="" background_color="" border_color="" show_quote_icon="no" quote_icon_color="" quote_icon_size=""]I'm a big believer of stretching boundaries, but I think that the best way to do that is to know why they're where they are in the first place.That's why I was, frankly, frustrated to see this advice...

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Jan 11 2016

Little Ways to Reinforce Your Brand

So, you've either learned to say "no" when the client asks to make the logo bigger or you've culled those clients from your list altogether.People are starting to get it - there's too much noise and shouting louder doesn't get you noticed more (or at least not for the right reasons).But, for agencies and other ad-industry-types, the pendulum often swings too far. It seems we're often afraid of brand reinforcement.If you've swung too far, there's...

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Jan 08 2016

What Happens When You Don’t Practice What You Preach

Experimentation is an iterative process. Rarely does the first version work. Sometimes it's two, or five, or seventeen times. Maybe it's even Edison's infamous 1,000 attempts.Part of the iterative process is testing. Testing at every stage. And it's something I do a lot of.One of the tests I often encourage clients to do with pieces that will be mailed is to test mail one to themselves or someone they trust. It makes sure the postage is...

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Jan 05 2016

Making Sure Your Invitations Arrive

[no_blockquote text="If you're concerned about getting mail to your loved ones, the postal service recommends addressing all post with a sans-serif font, point size 10-12." text_color="" title_tag="h2" width="" line_height="" background_color="" border_color="" show_quote_icon="yes" quote_icon_color="" quote_icon_size=""]Yeah Right.Then again, I do love me some Futura Bold.I came across this piece by Smithsonian Magazine about how illegible mail actually gets where it's supposed to go. The WSJ wrote about the Remote Encoding Center in Salt Lake City a few...

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Handling the Unexpected

How do you handle the unexpected? I like to believe I thrive on change, but if I'm honest, I thrive on positive change.The not-so-positive stuff? It sucks.Like yesterday morning. I woke up to find my website - this website - all but paralyzed. It was there, but not even the patience of Job would be enough to sit through a pageload. In the end, the only viable choice was to nuke it and launch the new website I had...

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Dec 04 2015

Loree’s Surprise Party

Do you know those people with the perfectly-curated instagram feeds? People like Hilary or my friend Beth? People who just exude style?I hate those people.OK. It's not hate. It's more like a tinge of jealousy. And it's not because I'm fooled into thinking their lives are all neon hair and rainbows (though Beth's might be), but because they're just so good at storytelling through images.Loree's one of those people.I mean, she has almost 55,000 followers and...

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Nov 23 2015

If You’re Wondering How Much Logo Design Costs

My friend Sarah Dayan wrote a great article about logo pricing.Spoiler alert: she doesn't tell you a dollar figure.The cost of a logo should be dependent on a myriad of factors. I'd argue that a designer who quotes a logo price without taking some time to understand your business isn't much of a professional.Logo design may seem like a racket. You've likely heard the famous stories of famous logos that cost nothing. Perhaps you've seen some very...

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Nov 20 2015

Three Keys to Your Wedding Hashtag’s Success

Your guests want to know: Are you having an unplugged wedding?I think you should consider it.But you don't care what I think. Sightlines be damned! You're not telling your guests to stow their electronics.So if you're going to let them have their cameras and phones, give your guests something to rally around. Take advantage of the collective of cameras at your big day., Make A Wedding Hashtag! Making a hashtag is the easiest part - just type...

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