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Dec 04 2015

Loree’s Surprise Party

Do you know those people with the perfectly-curated instagram feeds? People like Hilary or my friend Beth? People who just exude style?I hate those people.OK. It's not hate. It's more like a tinge of jealousy. And it's not because I'm fooled into thinking their lives are all neon hair and rainbows (though Beth's might be), but because they're just so good at storytelling through images.Loree's one of those people.I mean, she has almost 55,000 followers and...

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Nov 23 2015

If You’re Wondering How Much Logo Design Costs

My friend Sarah Dayan wrote a great article about logo pricing.Spoiler alert: she doesn't tell you a dollar figure.The cost of a logo should be dependent on a myriad of factors. I'd argue that a designer who quotes a logo price without taking some time to understand your business isn't much of a professional.Logo design may seem like a racket. You've likely heard the famous stories of famous logos that cost nothing. Perhaps you've seen some very...

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Nov 20 2015

Three Keys to Your Wedding Hashtag’s Success

Your guests want to know: Are you having an unplugged wedding?I think you should consider it.But you don't care what I think. Sightlines be damned! You're not telling your guests to stow their electronics.So if you're going to let them have their cameras and phones, give your guests something to rally around. Take advantage of the collective of cameras at your big day., Make A Wedding Hashtag! Making a hashtag is the easiest part - just type...

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Nov 19 2015

Why is Letterpress so Expensive?

In the 50's, everything from timesheets to invoices to newspapers were printed letterpress. So why is letterpress so expensive now?The answer is pretty simple: scarcity.When letterpress was the standard way of printing, there were letterpress presses and skilled operators everywhere.Then offset printing outpaced the quality and speed of letterpress and, by 1985, the last heidelberg windmill (my press of choice) rolled off the production floor.That means that: the newest letterpresses available are already 30 years old! Availability of Presses So,...

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Can’t the GRAMMYs Do Better?

Have you seen the unboxing video Weird Al posted of his 2015 GRAMMY? I want to talk about it for a minute, so watch it if you haven't already.So, this is the pinnacle of musical achievement in America? You wouldn't know it from that.Sure, the foam rubber insert is nice - I'm a sucker for custom-molded cases. But Where's The Magic? Where's the experience in this? It just feels so lazy.Here are a couple of things I...

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Nov 09 2015

On Announcing Unplugged Weddings

Photographer Thomas Stewart recently posted an excellent unplugged wedding post on facebook. You may have seen it - it was shared more than 65,000 times.Yeah. You read that right. 65,000 shares.It's an awesome post. He hits the main points well and hard:Guest devices and cameras get in your photographer's way. They get in your way (that pitiful groom, leaning into the aisle to see his bride). It's not usually worth the trade - guests' pictures suck. Your guests are...

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Nov 05 2015

Writing Wedding Thank You Notes

Planning a wedding can be a whirlwind. There are so many things to consider and make decisions about that you might not have even known existed before getting engaged.It can easily be overwhelming. you can feel like there are things slipping through the cracks. The truth is, none of these things are life or death (even if they feel like it). The Most Important Thing One of the things that's easy to overlook when planning...

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Nov 04 2015

Too Pretty to Pick Up

I recently developed a handbill for an art exhibition. The show opens on Friday and will be hanging through the first week of December. It's called "Mysteries & Goddesses" and features the work of Stacy Goodowens Tabb. You should check it out.The primary delivery of the handbills was through Stacy's farmer's market booth, handed out to customers, friends, and passersby. The rest were laid out at several surrounding businesses in support of neighborhood events (rising tides...

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Nov 03 2015

Making Sure Everything Lines Up: Register Printing

If there's any doubt we're fully in the digital era, just look to graphic design. It amazes me how many designers think the whole concept of graphic design is tied to the history of the computer.Designing for the screen, on a screen, is a relatively straightforward venture. For the most part, what you see is what you get. Designing for print is a whole nother matter. The ease at which pixels and vectors can be...

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