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Oct 26 2015

Going All The Way to The Edges | Edge-Painted Stationery

You want people to take the time to engage with the stationery they receive from you. Whether it's a wedding invitation, a business card, or a handwritten note, you give it to them hoping it gives them an opportunity to slow down for a second and reflect on the love you put into it (whether it's personal or business, you should always be acting with love).We believe one of the ways to give your recipients...

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Why I Choose to Make The Outrageous

[quote]Average stuff for average people is getting ever more difficult to sell. If that's all you've got, get something else.[/quote]I've been a fan of Seth Godin's pretty much as long as I can remember. He's one of the most consistent minds in art and commerce.It's been years since the first time I heard him say something like the quote above. And I've believed him from day one.It's this concept that I live and work by -...

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Oct 23 2015

Perfect Letterpress Printing

I was talking shop with a fellow pressman a few weeks ago when he mentioned he was thinking about writing a blog post about how perfection is possible in letterpress printing. I thought this was a horrible idea.Let me start by saying this: no production process can yield 100% perfect results. We can minimize error to the nth degree, but perfection is impossible. And the production processes that do achieve near-perfection only do so because they never change...

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Oct 19 2015

Thank You Notes For Your Wedding

Planning a wedding can be a whirlwind. There are so many things to consider and make decisions about that you might not have even known existed before getting engaged. It can easily be overwhelming and you can feel like there are things slipping through the cracks. The truth is, none of these things are life or death (even if they feel like it).One of the things that's easy to overlook when planning your stationery...

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Oct 15 2015

Business Cards Take Shape

I remember the very first time I order business cards from Moo.com. They were their tiny little mini cards. I used a few different photos Tina Sargeant had taken of me for my career as a jazz bass player. I was so proud of those things! They were different than anything I have ever seen and I thought they were so cool. Then I had people tell me the they were frustrated that they got...

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Music Mondays | The Formative Five No. 5

Music Mondays: because life’s better with a soundtrack. I recommend hitting play before reading further.I wanted to take the next few Music Mondays to address a few of the albums that have made a deep impact on me. I'm calling them the Formative Five - each one hit me at just the right time in my life and became a part of my formation. The first and arguably most formative was certainly a result of timing...

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Oct 09 2015

A Pirate Ship in Your Mailbox

I spend a lot of time thinking about how people open mail.With the amount of wedding invitations I do, I'm constantly interested in ways I can make a guest's experience at her mailbox more interesting and engaging. Add conversion to that and you've got the makings of a great direct mail piece.I remember the first time I open my mailbox and saw something - anything - other than a rectangle. Now, I'm not talking about traditional mail hacking - the idea of...

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Oct 08 2015

Making Sure RSVPs from Foreign Guests Find Their Way To Your Doorstep

So, your guestlist includes super awesome friends from all over the world - you're so intercontinental! One of the great things about weddings is how they bring people together. A roommate you haven’t seen in a year and a half. Your cousin in Stuttgart. Friends and family old and new. It’s an incredibly time and it can come with some pretty big logistical issues. You may already know that invitations going to foreign addresses will likely require additional...

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Oct 06 2015

Making More Time to Serve My Clients

A few months ago, a friend of mine introduced me to a concept called the artisan trap. It was immediately familiar to me, the idea that those of us who craft custom products for clients find ourselves constantly switching between business mode and crafting mode. That my time spent trying to grow A Fine Press is time not working on client projects.As A Fine Press grows, I have found myself trying to find ways to reduce...

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Sep 30 2015

On the Future of Print

"Print is dead" is dead.Sure, the newspaper industry is still in turmoil and it likely won't be long before those presses stop running. But the very concept of ideas permanently fixed onto substrates to be consumed by your audience is proving itself larger than the digital revolution.What the digital revolution has done is made it easier to set yourself apart. It has made the free and easy so ubiquitous that any effort at all, any...

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