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Corporate Stationery Archives - A Fine Press
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The Vertex Collection Exclusivity
Apr 17 2017

A Note About Thank You Notes

Much has been written about the power of thank you notes. And, with some thanks to Jimmy Fallon, the art of gratitude (however tongue-in-cheek it may be) is at least in the peripheral conscious of the world today. However, there's a fairly nefarious trend in "written" correspondence - one that has no place in genuine gratitude. Just say no to "digitally handwritten" cards. [bctt tweet="Nothing says 'I'm lazy' more than printed 'handwriting' in a notecard." username="afinepress"] The way I see...

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Apr 13 2017

Sexy Design Isn’t Enough

It's easy to talk about the race to the bottom. Peter Shankman asserts that all you have to do is suck less than the competition to get ahead. And if you've encountered a bank or airline in the last year, you likely agree. But there's a counter to that. Thanks to the ubiquity of resources (thanks, internet), the bar is been raised (practically through the roof) for things like quality entry-level creative work. Not being able to afford...

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Business card by A Fine Press
Apr 04 2017

One Key to a Memorable Business Card

I'm working with a photographer. She's pretty incredible. Like a lot of creative people, she excels in several areas of focus. One area that I find particularly fascinating is in the world of travel-photo-training. She teaches people how to take better travel photos by travelling with them and teaching them in situ. As a part of her strategy in this market, she's built a reputation for teaching people how to shoot the streets of New York through walking tours. Wouldn't you...

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Dec 04 2016

A New Logo for SYPhotography – New York City Wedding Photographer

I've been a fan of Syed Yaqeen's for a while. He has a knack for capturing some of the most dramatic lighting I've seen and his portfolio is filled with a broad array of cultures and traditions. [gallery link="none" size="medium" ids="21375,21376,21377"] It didn't hurt to learn that the guy snagged one of the greatest domains a photographer could ever want - NewYorkCityWeddingPhotographer.com. What a smart guy! Syed's the kind of professional you want in your circle, which is...

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Oct 26 2016

The Most Important Thing To Consider When You’re Getting New Business Cards

Have you ever given any thought to the information on your business card? I do. Almost every day. Because it frustrates me when I'm handed a business card with a phone number that leads to a "I don't check these messages." Or when someone's card has an address and there's no one there during normal business hours. Of course, your company may have every single channel on point. If that's the case, by all means, give your contact every possible (and...

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Jun 17 2016

On Lemons and Lemonade

I can't say with certainty that I've ever had a panic attack. But if I have, it was a Monday morning in mid-February. I had to put the finishing touches on some stationery for a Kristen Weaver styled shoot. I made my way to the print shop (a separate space from my office/assembly space) to grab a few supplies. My mind racing on the day ahead, my own internal autopilot guided me - from the car to...

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Jun 03 2016

How Much Do Letterpress Business Cards Cost?

That's a great question! There's plenty of letterpress eye candy out there, but not a ton of answers about how much that eye candy costs. You might even be frustrated by round-about answers from printers who want to see your art before committing to a number. Today, you'll have your answer! But first, a little history. A lot has changed in the world of letterpress printing. Presses that were once the center of every print shop in America suffered neglect...

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May 31 2016

How Thick are Letterpress Invitations and Business Card Papers?

I think letterpress papers have three characteristics (aside from color): Thickness, Texture, + Heft Heft is a combination of stiffness and weight. It's an important characteristic, for sure. So is texture - some textures just play nicer with some designs. But, far and away, the characteristic most people care about is thickness. And I'm here to tell you this: [bctt tweet="Most of what you know about paper weights is useless." username="afinepress"] Describing a paper by its weight is of very little use to...

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May 02 2016

Inside Jokes From the Outside

About a year ago, this video hit my facebook feed pretty hard. Tom Macaluso 2015 Silver Award Video Uncensored from Deeb Studios on Vimeo. Almost everyone I know in the advertising world (admittedly not as many people as I'd like) was sharing it and bumping chests about how funny it was. And, yeah, it's kinda funny...

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Mar 29 2016

For Pete’s Sake!

  Don't blame them. They probably don't know any better. OK, let me back up for a second. I want to be the best I can be. For my family. For my clients. For myself. And part of being the best me I can be involves being engaged in the moment. I'm not very good at it. I'm trying. [bctt tweet="Push notifications are a pavlovian bell that causes us to salivate for distraction."] If you've ever done any research into lifehacking or...

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