correct is fine…

…but it is better to be interesting.

If I show you a political tract or a blog post or a remarkable new product with text that contains a typo, what’s your first reaction?

If all you can do is say, “You’re missing an r in the second paragraph,” you’ve abandoned your humanity in favor of becoming a spell checker.

Compliance over inspiration.

Sure, yes, please, let’s kill all the typos. But first, let’s make a difference.

-Seth Godin, The Icarus Deception

The Icarus Deception from Squarespace on Vimeo.