design | the thought process

Book design should be an anachronism by now. What with ebooks and digital distribution, The idea of illustrating and packaging a multi-volume set almost seems pointless.

But it’s not.

This clip is a nice glimpse into the creation of Malcolm Gladwell’s box set and a beautiful video, to boot.

 

http://www.youtube.com/watch?v=dqu2NxCD6J4

How is this similar to your creative processes? It’s very similar to the way we’re working with wedding planners and designers to create invitations that represent the best possible first impression of an event. This inter-disciplinary work can be daunting at times, but the results are so often well worth the effort.