What Happens When You Don’t Practice What You Preach

Experimentation is an iterative process. Rarely does the first version work. Sometimes it's two, or five, or seventeen times. Maybe it's even Edison's infamous 1,000 attempts. Part of the iterative process is testing. Testing at every stage. And it's something I do a...

Making Sure Your Invitations Arrive

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Handling the Unexpected

How do you handle the unexpected? I like to believe I thrive on change, but if I'm honest, I thrive on positive change. The not-so-positive stuff? It sucks. Like yesterday morning. I woke up to find my website - this website - all but paralyzed. It was there, but not...

Music Mondays | This is War

Are you a Thrice fan? I've always had friends who are, but I've never been able to get into them myself. Then I discovered my favorite Christmas song ever. May I present to you "This is War" by Thrice frontman Dustin Kensrue?

Loree’s Surprise Party

Do you know those people with the perfectly-curated instagram feeds? People like Hilary or my friend Beth? People who just exude style? I hate those people. OK. It's not hate. It's more like a tinge of jealousy. And it's not because I'm fooled into thinking their...

If You’re Wondering How Much Logo Design Costs

My friend Sarah Dayan wrote a great article about logo pricing. Spoiler alert: she doesn't tell you a dollar figure. The cost of a logo should be dependent on a myriad of factors. I'd argue that a designer who quotes a logo price without taking some time to understand...

Three Keys to Your Wedding Hashtag’s Success

Your guests want to know: Are you having an unplugged wedding? I think you should consider it. But you don't care what I think. Sightlines be damned! You're not telling your guests to stow their electronics. So if you're going to let them have their cameras and...

Why is Letterpress so Expensive?

In the 50's, everything from timesheets to invoices to newspapers were printed letterpress. So why is letterpress so expensive now? The answer is pretty simple: scarcity. When letterpress was the standard way of printing, there were letterpress presses and skilled...

When Do I Need to Order Corporate Holiday Cards?

It's that time of year. Okay, maybe it's a little after that time of year. You're running marketing for a law firm or manufacturer, maybe a large media empire... And it's on you to order corporate holiday cards. If you have a well-built-out calendar with plenty of...

Can’t the GRAMMYs Do Better?

Have you seen the unboxing video Weird Al posted of his 2015 GRAMMY? I want to talk about it for a minute, so watch it if you haven't already. So, this is the pinnacle of musical achievement in America? You wouldn't know it from that. Sure, the foam rubber insert is...

On Announcing Unplugged Weddings

Photographer Thomas Stewart recently posted an excellent unplugged wedding post on facebook. You may have seen it - it was shared more than 65,000 times. Yeah. You read that right. 65,000 shares. It's an awesome post. He hits the main points well and hard: Guest...

Writing Wedding Thank You Notes

Planning a wedding can be a whirlwind. There are so many things to consider and make decisions about that you might not have even known existed before getting engaged. It can easily be overwhelming. you can feel like there are things slipping through the cracks. The...

Too Pretty to Pick Up

I recently developed a handbill for an art exhibition. The show opens on Friday and will be hanging through the first week of December. It's called "Mysteries & Goddesses" and features the work of Stacy Goodowens Tabb. You should check it out. The primary delivery of...

Making Sure Everything Lines Up: Register Printing

If there's any doubt we're fully in the digital era, just look to graphic design. It amazes me how many designers think the whole concept of graphic design is tied to the history of the computer. Designing for the screen, on a screen, is a relatively straightforward...

When Do I Send Out Wedding Invitations?

When do I send out wedding invitations? This has to be one of the most common questions I hear as a stationer. That's why I created this timeline for sending save-the-dates, invitations, and thank you notes as well as when to set your RSVP deadline....

On Being Brave

You might know James Victore, or at least who he is. If you do, you have an opinion of him. There was a time when I waited for each new installment of Burning Questions. Then it trailed off. I got busy. I dug into the trenches of the business and I stopped paying...

Working With Out of State Wedding Vendors

One of the questions we get most often is about working with out of state wedding vendors. We're based in central Florida - a great area to live, but it's not known for luxury weddings. Because of this, most of our clients are based out-of-state (or at the south end...

Going All The Way to The Edges | Edge-Painted Stationery

You want people to take the time to engage with the stationery they receive from you. Whether it's a wedding invitation, a business card, or a handwritten note, you give it to them hoping it gives them an opportunity to slow down for a second and reflect on the love...

Why I Choose to Make The Outrageous

I've been a fan of Seth Godin's pretty much as long as I can remember. He's one of the most consistent minds in art and commerce....

Perfect Letterpress Printing

I was talking shop with a fellow pressman a few weeks ago when he mentioned he was thinking about writing a blog post about how perfection is possible in letterpress printing. I thought this was a horrible idea. Let me start by saying this: no production process can...

Thank You Notes For Your Wedding

Planning a wedding can be a whirlwind. There are so many things to consider and make decisions about that you might not have even known existed before getting engaged. It can easily be overwhelming and you can feel like there are things slipping through the cracks....

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