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bookbinding | ECON

by | Mar 13, 2011 | Uncategorized

We were approached by TM+R, one of the amazing advertising agencies in town, to produce pitch books for one of their clients. Projects like this are particularly fun because of the nuance involved to ensure that every single detail communicates not only the company’s brand, but the specific message they want to send to their prospect.

This was my first foray in to bookbinding and I’m thrilled with the results.

We had tossed around the idea of a permanent, durable cover that allowed the client to tailor the book to each prospect, but chose, instead, to give each representative their own take-away book.  The books are just over 13″x9″, making them just large enough to stand out on the recipient’s desk.

The amazing design in and on these books is courtesy of the very talented design team at TM+R.

The prospect for this pitch is a grocery chain with local headquarters.  As an homage to them, the spines are wrapped in cloth from their reusable shopping bags.

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