I believe that, when push comes to shove, Millenials (yep, I’m generalizing) value authenticity over aesthetics. I know I do.
I think it’s something we’ve seen shifting (especially in the world of weddings) over the last few years. I think we’re finally through the era of cluttering our homes and our weddings with meaningless ephemera. That’s not to say that the ephemera is gone; it’s just become more connected.
That vintage typewriter isn’t just there because it looked cute. It’s there because it was (or is just like) the one you used to play on when you visited your great-grandpa’s house as a child.
The log slices that you use as a cake stand didn’t come from the craft store. They came from the backyard of your childhood home.
The caterer you chose is the chef at your favorite restaurant – the one you’ve been telling all of your out-of-town friends and family about for years and now they can finally experience a slice of your life.
Something that might be less of less aesthetic merit, but comes with a compelling story wins. It’s storytelling in all its nuanced glory.
I believe that it’s my duty to know my clients so that I can put their life, their story on paper (or whatever other material we happen to use).