by matthew | Jul 31, 2013 | Uncategorized
Read the entire interview in GQ.
h/t Put This On
We create stationery that demands attention. The kind of experience that interrupts and delights your people. The kind that gets noticed. But it’s not enough to be noticed. We craft experiences that will be remembered. Stationery that people not only want to keep, but are proud to display.
Form doesn’t have to follow function. We believe a visual vocabulary is key to engaging emotions while fulfilling a function. Whether you have a brand guide, mood board, or single inspiration image, having a style starting point is key to impactful stationery.
Function, Emotion, and Vocabulary provide a framework for our process of exploration and allow us to craft engaging, memorable stationery. It may be tempting for you to work ahead – to make decisions about design and materials, printing methods and wording. That inevitably leads to lackluster results and less impactful stationery.
Trust the soup.