…but it is better to be interesting.
If I show you a political tract or a blog post or a remarkable new product with text that contains a typo, what’s your first reaction?
If all you can do is say, “You’re missing an r in the second paragraph,” you’ve abandoned your humanity in favor of becoming a spell checker.
Compliance over inspiration.
Sure, yes, please, let’s kill all the typos. But first, let’s make a difference.
-Seth Godin, The Icarus Deception
The Icarus Deception from Squarespace on Vimeo.