Have you ever given any thought to the information on your business card?

I do. Almost every day.

Because it frustrates me when I’m handed a business card with a phone number that leads to a “I don’t check these messages.” Or when someone’s card has an address and there’s no one there during normal business hours.

Of course, your company may have every single channel on point. If that’s the case, by all means, give your contact every possible (and possibly convenient) means available.

The Solution

But it’s much more likely that some you’re better at some channels than others. In that case, give people your best by giving them only the best channels to engage with your brand.

If you want every contact to engage with you through instagram first, slap that instagram logo and handle on your card and give them next steps in your IG profile.

If every client interaction should start from the website, put your website on your card (only your website). But you had better have an incredible experience on your website.

Craft the most inviting experience possible for your customer and then guide them to and through it at every touchpoint possible. And that starts with your business card.