Do you know those people with the perfectly-curated instagram feeds? People like Hilary or my friend Beth? People who just exude style?

I hate those people.

OK. It’s not hate. It’s more like a tinge of jealousy. And it’s not because I’m fooled into thinking their lives are all neon hair and rainbows (though Beth’s might be), but because they’re just so good at storytelling through images.

Loree‘s one of those people.

I mean, she has almost 55,000 followers and there’s a good reason. Her feed is just beautiful and consistent. And she took a great photo of the Livin the Dream print.

So you can imagine how excited I was to work with her husband Roy on invitations for her surprise birthday party at the incredible Oxford Exchange in Tampa.

Roy and his amazing staff at Southeastern University came by the shop a while back to talk and dream. Technology has made it amazingly easy to work with clients from all over the country, but it’s definitely nice to have visitors at the shop.

Of course, an instagrammer’s invitation would have to be square, but what I was most excited about was the potential to use Loree’s own images on the invitations!

I suggested we duplex the letterpress front of the invitation to a digitally printed back. So Roy did a little stealth work and retrieved a few standouts from Loree’s camera roll for the backs of the invitations.

Loree Rowland-11

Invitations They Won’t Throw Away

I’ve been thinking a lot lately about how to actually, honestly create invitations people won’t throw away.

Let’s be real. Invitations are pretty fixed in time and space. They’re for a specific event on a specific day for specific people. They just don’t have a very long shelf life and it’s hard to convince someone to proudly display a reminder of your big day indefinitely.

Unless you give them a reason.

I think there’s a way to turn your invitation into art that can exist on its own, apart from the actual event. And that’s what we attempted with these invitations.

Turning these invitations over reveals one of four of Loree’s gorgeous photos. I’m partial to her symmetrical view of Chicagos’ Bean. It’s a beautiful image in its own right and one that her friends and family might display on a shelf or desk.

That’s the goal.

You can see a few more photos of Loree’s invitation and find the specifications in our portfolio.

And if you want your own inviting experience for one of life’s big moments, contact us here to start the conversation.

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