Music Mondays: because life’s better with a soundtrack.

You may have noticed that I have a thing for collaborative projects. This particular project adds the dynamic of juxtaposing the old and new: bringing together the folks at Beck’s beer and some fine audio engineers to revive a century-old technology. The wax cylinder was a precursor to the phonographic disc and the subject of one of my favorite viral videos.

I’m always fascinated by the process of iteration and experimentation. I can’t imagine how many times these guys had to go back to the drawing board on this project. But the vision and persistence payed off with one cool one-of-a-kind piece.

I will say, I am disappointed there wasn’t any actual playback of the cylinder.

Pin It on Pinterest