“Print is dead” is dead.

Sure, the newspaper industry is still in turmoil and it likely won’t be long before those presses stop running. But the very concept of ideas permanently fixed onto substrates to be consumed by your audience is proving itself larger than the digital revolution.

What the digital revolution has done is made it easier to set yourself apart. It has made the free and easy so ubiquitous that any effort at all, any investment in the communication, serves as a call to listen. Of course, there are plenty of people who provide their audience great value with nothing but ones and zeroes. And there are plenty of companies stuffing our physical mailboxes with proverbial toilet paper.

But to those who provide value and deliver it in well designed print go the spoils.

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