Average stuff for average people is getting ever more difficult to sell. If that’s all you’ve got, get something else.

I’ve been a fan of Seth Godin’s pretty much as long as I can remember. He’s one of the most consistent minds in art and commerce.

It’s been years since the first time I heard him say something like the quote above. And I’ve believed him from day one.

It’s this concept that I live and work by – something plenty of people around me don’t understand. It’s why I refuse to be another “letterpress invitation” guy. It’s why I keep trying new, crazy things.

The market is flooded with people who will give you average. If you’re looking for extraordinary, outgrageous, you’ve come to the right place.

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