I just read a great article on style from a somewhat surprising source. Peter Shankman’s Clothing Helps Make The Style. Style Helps Makes Your Brand is an insightful look into the realities of our ever casual world. While Peter’s talking specifically about fashion (men’s fashion, nonetheless – one of my favorite subjects), the concept applies to all the ways we interface with one another; stationery included. Check out Peter’s simple rules:
1) Good style never goes out of fashion.
2) “Relaxed” should always mean “still looking good.”
3) Just because you don’t have to wear a tie anymore, doesn’t mean you don’t have to look good.
4) The people who look good usually get the best parts in life.
4a) The caveat to 4 is simple: I don’t mean the people who go out and buy a $6,000 Prada suit. I mean the people who realize that their appearance matters, all the time.
5) Your appearance matters.
While wedding invitations are certainly more fun and whimsical than before and calling cards have all but disappeared from even the most formal vernacular, you can be casual and still exude style.
That’s one of the reasons I really loved working on Tammy‘s calling card. I mean, seriously: look at how cool her doppelgänger is with that flowing scarf and, in the era of cheap business cards, the small luxury of a calling card just to represent you is more than novelty; it’s serious style.
If you’d like our help in finding the balance between cool and style for your wedding, a holiday, or everyday correspondence, drop a line. We’d be happy to help.