If you just got engaged and are looking for a venue, The Hitch might be your new best friend.

The Hitch is a website that allows couples to browse venues from a single place. As to be expected , this new digital offering (it’s available as a website and an iOS app) is straight eye candy. But The Hitch doesn’t stop with eye candy; it has homogenized the information available from each venue and provides a budget estimator, providing a convenient platform for comparing/contrasting.

I came across The Hitch at Fast Co. and came to some of the same questions as the author. I’m not yet convinced there will be major venue buy-in. This becomes another place to list (and update) that may or may not receive high volumes of traffic.

This also encourages couples to compare venues based on a certain, small set of criteria that don’t necessarily speak to the truly differentiating features of a particular location. Does this represent a commodification of highly specialized businesses or is it simply a convenient tool that will lead to better couple/venue pairing?

Time will tell.

In the meantime, there are no Florida venues yet; I am interested to see who will be the first in my neck of the woods and how their listing will compare to the real-world experience.