Jerry Uelsmann, Untitled, 1969

In a previous life (not that long ago), I worked in an art museum. One of the greatest joys of that time (aside from working in a space filled with such inspiration), was meeting many of the fine artists whose work we exhibited.

Many of them were local – Ummarid “Tony” Eitharong, Richard Currier, and David McKirdy to name a few. And some had a fairly broad following, even if they were from the Sunshine State.

Jerry Uelsmann is among those of great renown who happens to live in my proverbial backyard. His work and his process are incredible, but not my point today.

Jerry is a good friend of our museum’s and had visited on many occasions. While I never heard him utter these exact words myself, it was often said that he’s fond of rewarding the careful observer.

I’ve always been enamored with that phrase. I love the idea of crafting something that’s beautiful at face value and appreciable by a cursory glance, but is full of hidden little treasures that make themselves known only to those who take the time to take it in.

I try to apply this to my work; whether it’s a subtle blind impression meant to barely be there or a graphic element hidden behind a fold – only viewed by those careful enough not to tear open the envelope. I kind of like the idea that, of 100 pieces, only a couple dozen recipients may ever notice that detail. If it delights them enough, they may ask another recipient “Hey! Did you see…?” and it will send that person back to look again.

And many will never see it. That’s okay.

I value careful, intentional enjoyment of the things that are placed in our lives and I like to leave something for others who feel the same.

And what a delight it is to share in the secret knowledge of some beautiful little detail, hidden in plain sight.