We create stationery that demands attention. The kind of experience that interrupts and delights your people. The kind that gets noticed. But it’s not enough to be noticed. We craft experiences that will be remembered. Stationery that people not only want to keep, but are proud to display.
Form doesn’t have to follow function. We believe a visual vocabulary is key to engaging emotions while fulfilling a function. Whether you have a brand guide, mood board, or single inspiration image, having a style starting point is key to impactful stationery.
Function, Emotion, and Vocabulary provide a framework for our process of exploration and allow us to craft engaging, memorable stationery. It may be tempting for you to work ahead – to make decisions about design and materials, printing methods and wording. That inevitably leads to lackluster results and less impactful stationery.
Trust the soup.
We saw this last week and were amazed by it as well. (The last time I was this riveted by a documentary, I was watching Helvetica.)
The thing that impressed us most was Jiro’s obsessive dedication to doing his job with excellence every single day. He never worked on “being dedicated,” he just worked on the sushi step-by-step, day-by-day, year-by-year. It’s a good reminder to get away from the hipster “focus on being focused” mentality and just make something well.
i have had this movie on my computer for months waiting for the right time to watch it. My brother in law got to eat there a few years back while studying architecture. he said it was a once in a lifetime experience. i think ill have to finally put it on and be amazed.