I’ve really been struggling with the word “luxury” as it relates to stationery, weddings and my work. I was already having reservations about it when I read this post from Liene, which was incredibly clarifying for me.
It is strongly connection to some observations I’ve had about my own generation. It’s about our need to connect to our past, our friends and our world.
I think there are new words replacing “luxury” in our vernacular – bespoke, custom, hand-crafted. These are all words that, to my mind, speak to the process as much as (if not more than) the product.
Today’s AAB post got me thinking about how I’m telling my story and what words I’m using to do so.
You’ve not yet begun to see the kind of work I want to be known for, but it’s coming. I’m still working on how to frame this work. What story am I telling? What luxury am I selling?
So tell me, please: what kind of luxury are you selling?
It’s twofold for my business — I work with couples, but I also still work with a lot of brides’ mothers. For the mothers, it’s the luxury of time. They appreciate not having to stuff invitations or spend time shopping at several retailers looking through hundreds of options. They want to be able to enjoy the celebration, not necessarily fuss through the day-to-day process. For my couples, they get the luxury of having something that is uniquely theirs. It’s rare that I’ll ever do the an invitation suite the same way twice. They don’t have to settle for a stock design, and when they ask “Can you…” the answer is almost always, “Yes!”