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matthew, Author at A Fine Press
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Sep 04 2017

No One Will Throw THIS Business Card Away

If you're in business, you're in advertising. But just because you're in business doesn't mean you have to carry a business card.There are plenty of sectors and job titles that just don't have a need for printed proxies of your contact information. Bumping phones never quite caught on, but it's easy enough to trade numbers and emails.I [bctt tweet="If you're going to hand out a business card, make it count." username="afinepress"]I was so thrilled with the way the...

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Aug 14 2017

This is How We Do It

OK, so it's not how we do all of it. But here's a sneak peek into the production of a letterpress wedding invitation. Letterpress projects tend to be fairly straight-forward in the shop. Pick the paper, pick the colors, order the supplies and print.When we add more unconventional materials or exotic processes, everything gets a little more complicated - more on that in an upcoming film.But for now, enjoy this little behind the scenes. Watch...

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Aug 07 2017

There’s No Such Thing as Thinking Too Big

Last week, one of my favorite stationers called me out of the blue. It was a wonderful surprise.I'd like to tell you that I'm always chatting it up with my friends in the industry. The truth is, aside from a couple close friends (and facebook group discussions), I don't take enough opportunities to talk shop with colleagues.This incredibly talented friend called about a concept she wanted to propose to a client and she knew that...

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Jul 24 2017

On the Importance of Family

What's your relationship with time?Are you one of those people who feels like it's moving waaaay too fast or are you in the "embrace the moment" camp?I'd like to think of myself as being pretty good at experiencing the moment I'm in and sponging up as much as I can into my grey matter, converting it into memories that will serve me as long as my brain holds out.Ask my wife and she'd probably tell...

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Apr 20 2017

On Rituals

Sometimes I consider how much of the ritual of daily life has been lost to progress. The filling of a fountain pen. The honing of a razor. Watching the evening news. Is this the future we were promised? Those rituals provided the rhythm of life. Moments to pause and reflect.The technology that was to free up our time to do the truly important things has led to more mindless consumption.It's why I think the big rituals are...

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The Vertex Collection Exclusivity
Apr 17 2017

A Note About Thank You Notes

Much has been written about the power of thank you notes. And, with some thanks to Jimmy Fallon, the art of gratitude (however tongue-in-cheek it may be) is at least in the peripheral conscious of the world today.However, there's a fairly nefarious trend in "written" correspondence - one that has no place in genuine gratitude. Just say no to "digitally handwritten" cards. [bctt tweet="Nothing says 'I'm lazy' more than printed 'handwriting' in a notecard." username="afinepress"]The way I see...

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Apr 13 2017

Sexy Design Isn’t Enough

It's easy to talk about the race to the bottom. Peter Shankman asserts that all you have to do is suck less than the competition to get ahead. And if you've encountered a bank or airline in the last year, you likely agree. But there's a counter to that. Thanks to the ubiquity of resources (thanks, internet), the bar is been raised (practically through the roof) for things like quality entry-level creative work. Not being able to afford...

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Apr 10 2017

Show Me Your Bedroom

Want to know the key to having a truly personal wedding? Show me your house. Whether it's a personal tour or simply a few snapshots, showing me your bedroom, living room and kitchen will do more to illuminate your personal style than a thousand pins on your "my style" board.There's so much to glean from your wallpaper (or paint - the difference tells me a lot!)...

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Business card by A Fine Press
Apr 04 2017

One Key to a Memorable Business Card

I'm working with a photographer. She's pretty incredible. Like a lot of creative people, she excels in several areas of focus.One area that I find particularly fascinating is in the world of travel-photo-training. She teaches people how to take better travel photos by travelling with them and teaching them in situ.As a part of her strategy in this market, she's built a reputation for teaching people how to shoot the streets of New York through walking tours. Wouldn't you...

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Jan 04 2017

Luxury Weddings Planners: Danielle Couick of Magnolia Bluebird

I can't tell you what a joy it is to know Danielle Couick. She's the powerhouse behind Magnolia Bluebird in Washington, DC. Danielle's got incredible taste and a knack for clear, helpful communication that makes working with her great. She's also an East-coast early-riser, which means hers are usually the first emails I get on a given day.I've heard you say you come from a line of strong women - and you named your business...

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