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local love | a storybook + citrus wedding invitation

I’m so thankful to be located in the middle of a region full of amazing wedding industry talent. There are so many great artists and vendors in the area that I’m proud to call friends. As I’m usually working with clients from other parts of the...

on naming your products and your babies

I just came across The 8 Principals of Product Naming over at Fast Company and got to thinking about brand names in the wedding industry. Yes, the babies I’m referring to are the companies you put your blood, sweat and tears into (not the pooping and crying...

zarella and the wedding industry

I’m reading Dan Zarella’s “Zarella’s Heirarchy of Contagiousness” and it’s got me thinking. The book is about the science of virality in marketing (at least that’s my take). It contains some research-based assertions about the...

careful construction

I keep no secret of my love for men’s fashion. I think there are so many parallels to the work that I do and so much of the language has been borrowed by my industry (bespoke, tailored…). I’m incredibly inspired by the care and detail that goes into...