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branding | the poor porker

I’m thrilled to share the first of several pieces representing the new brand identity I’m doing for my favorite lifestyle company, The Poor Porker. Owners Jarrid Masse and Robyn Wilson trekked across the United States from LA to Lakeland, Florida to open a...

laser-engraved nori

Apparently there’s not the same market for Nori that there once was. Umino Hiroyuki decided to do something about that and created this gorgeous laser-engraved seaweed. Some of the patterns look so delicately intricate that I can’t imagine making Makizushi...

video | the life of Pentagram

I got into this business because of my love for the storytelling. Setting expectations and creating excitement around a wedding or birthday is a huge thrill. I’d be remiss if I said I didn’t love the design, though. That’s why I love this video of...

bright idea | bridesmaid dress quilt

Because even a the most fashionable bridesmaid dress stands a very small chance of making it into a woman’s rotation, there’s this. For $295, Kathy Carrier of Uncommon Goods will turn your bridesmaid dress(es) into a gorgeous quilt; one that stands a much...

sound advice

“If at first, the idea is not absurd, then there is no hope for it”                                                                            -Albert Einstein